“I’d like to buy the world a Coke”, 50 years later.
As part of Google's Project Re:Brief, we reimagined the iconic "Hilltop" commercial. With it’s original creator Harvey Gabor, we made good on the iconic lyrics and enabled people to buy a Coke for strangers around the world. And all from a banner ad.
This is Harvey receiving a Coke from someone in South Africa:
And here’s the film:
Role: Creative Lead / Writer Partner: Ben Clare ECD: Leo Premutico, Jan Jacobs Production: Grow Interactive