Chrysler — Factory Tour — ALEXANDER ROMANS

You haven’t researched a car if you haven’t researched the factory that builds it.

To build the all-new Chrysler 200, Chrysler built a new state-of-the-art factory from the ground up. But despite this manufacturing overhaul, the brand wasn’t getting any credit for it. So using Google Maps technology, we mapped all 5 million square feet of the new cutting-edge factory and let America inside so they could see just how the car is made.

“Reverse”

These are some stills from the site experience:

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A selection of the photography that was used in the experience:

Partners: Danielle Delph, Chuck Carlson (Experience), Devin Gillespie (Imagery) Photographer: Christian Weber CD: Aaron Allen, Michael Tabtabai, Kevin Jones Agency: Wieden + Kennedy, Portland