Dream Crazier

In the wake of Serena Williams being called “unhinged”, we created this Nike Women’s campaign to shine a light on the double standards women face (and to champion the female athletes that defy them).

The case study:

A selection of the outdoor campaign:

Role: Writer Partner: Emma Barnett Director: Kim Gehrig CD: Alberto Ponte, Ryan O'Rourke Producers: Shelley Eisner, Cole Davenport Editor: Peter Wiedensmith