“What was Nike thinking?” — President Donald Trump, September 2018
For the 30th anniversary of “Just do it,” Nike wanted to celebrate athletes who dreamed crazy—and no athlete dreamed crazier than Colin Kaepernick.
The “Dream Crazy” Film
The Case Study
A selection of the outdoor campaign:
Role: Writer Partners: Sara Phillips, Dylan Lee CD: Alberto Ponte, Ryan O'Rourke Director: Lance Acord, Emmanuel Lubezki, Christian Weber Producers: Katie McKain, Shelley Eisner
