It’s amazing what you can do when you don’t give yourself a way out.

A campaign to breathe new life into Nike’s iconic "Just Do It" tagline in the APAC region (aka back home).

And here’s a selection of the outdoor campaign:

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Partner:  Sara Phillips  Director: Steve Ayson GCD: Alberto Ponte, Ryan O'Rourke Producer: Erin Goodsell  Designer: David Chathas